DEVELOPMENT
Custom Web Applications
Web application development agency working remotely from France. Next.js, TypeScript, Supabase. SaaS products, dashboards, client portals and B2B platforms.
Scalable
architecture from day one
REST API
and GraphQL ready
RBAC
roles and permissions
100%
you own the code
You have a project that outgrows what a generic SaaS tool can handle. A specific operational workflow, complex business rules, proprietary logic you would rather not hand over to anyone. Go To Agency is a development team based in France, working remotely with clients worldwide, building custom web applications for startups, growing SMEs and scale-ups: B2B SaaS, analytics dashboards, client portals, marketplace platforms, business-critical internal tools. Our stack: Next.js 15, strict TypeScript, Supabase (PostgreSQL, Auth and Storage), deployed on Vercel with Sentry monitoring and GitHub Actions CI/CD. Why build custom rather than patch together a Notion workspace, hit the ceiling of a Bubble app or watch an Airtable base collapse at 10,000 rows? Because past a certain level of complexity or volume, you pay more for less control. A custom application belongs to you entirely: code, data, hosting. It scales with your business, connects to the tools you already use and evolves at the pace of your sprints. No technical ceiling, no vendor lock-in, no per-seat pricing that spikes every time you hire.
What we deliver
Concrete, quality deliverables
Functional specification
Detailed specifications: user stories, user journeys, business rules, states and transitions. A shared reference document that acts as the technical contract for the entire project.
Technical architecture
Complete application blueprint: PostgreSQL data model, REST and GraphQL API design, authentication strategy, infrastructure choices and scalability scenarios, all documented before the first line of code.
UX and UI design in Figma
High-fidelity mockups for every screen, a consistent design system, reusable components and an interactive prototype signed off before development starts. Built for desktop, tablet and mobile.
Next.js and TypeScript frontend
A fast React application on the App Router, strict TypeScript, server components, Core Web Vitals optimisation and WCAG accessibility. Clean, typed, tested code that stays maintainable for years.
Backend API and Supabase
PostgreSQL database with Row Level Security, auto-generated APIs, serverless edge functions, webhooks and background jobs. A scalable architecture designed to absorb user growth without a rewrite.
Authentication and RBAC
Fine-grained user management: email and password, Google and GitHub OAuth, magic links, MFA. Granular roles and permissions, multi-tenant if needed, secure sessions and audit logs.
End-to-end tests and QA
A Playwright test suite covering critical journeys, API integration tests, a structured acceptance phase and bug tracking. Regression protection on every production deployment.
Deployment and monitoring
Go-live on Vercel, GitHub Actions CI/CD, isolated staging and production environments, Sentry error monitoring and Slack alerts. An observability dashboard delivered and documented.
WHAT IS INCLUDED
Included in the service
OUR PROCESS
Our process
A proven methodology, documented at every step
Discovery and user stories
We start with a written discovery round: a structured questionnaire, then two to four documented exchanges by email. We map your personas, workflows, operational constraints and business goals. We write user stories prioritised with MoSCoW, flag technical risks and agree on the MVP scope in writing. Deliverable: a structured product backlog and an approved roadmap.
Architecture and API design
We design the PostgreSQL data model, the relationships between entities, the RLS policies and the API contract. We document REST and GraphQL endpoints, authentication schemes, third-party integrations and the scalability strategy. This phase removes the technical surprises that usually surface mid-build and makes future maintenance far easier.
UX and UI design
Our design team produces wireframes, then high-fidelity Figma mockups. We iterate with you on the user journeys, build a consistent design system and prototype the key interactions. Targeted user testing where it adds value. You approve every screen in writing before a single line of production code is written.
Sprint-based development
Two-week sprints, each closing with a recorded demo you can review on your own time. You watch the application take shape on a live staging environment. Systematic code review, strict TypeScript, commit conventions, feature branches and pull requests. Full visibility through GitHub and our project tracking tool, with written updates at every step.
Testing and QA
Automated Playwright tests on critical journeys, API integration tests, a security audit, RLS policy verification and load testing where relevant. A structured acceptance phase run with your team through a shared written checklist. Centralised bug tracking and fixes shipped before go-live.
Deployment and support
Progressive rollout on Vercel, Sentry monitoring, alerting and automated backups configured. Technical and end-user documentation delivered, including written onboarding guides and walkthrough recordings for your team. Three months of post-launch support included, then an ongoing maintenance agreement if you want to keep growing the product.
SaaS platform, priced within 24 business hours
Architecture, integrations, billing, multi-tenant. We come back with technical scoping and a sprint-by-sprint schedule.
WHY GO TO AGENCY
Ce qui nous distingue
Architecture built to scale
We write code from day one as if you were about to serve 100,000 users. Postgres indexing, caching, edge functions, pagination, lazy loading and background jobs. No expensive rebuild waiting for you in 18 months when growth accelerates.
A modern, maintainable stack
Strict TypeScript end to end, Next.js App Router, Supabase, Tailwind CSS, clear conventions and automated tests. Any senior developer can pick up the codebase within two weeks. You are never held hostage by our agency.
Technical documentation delivered
Detailed README, annotated database schema, OpenAPI documentation for every endpoint, a developer onboarding guide and an ops runbook. You receive a technical asset you can actually operate, not a black box that depends on our team.
Real post-launch support
Our team stays reachable by email after go-live, with a reply within 24 business hours. Priority hotfixes, scoped enhancements and written guidance for your in-house developers. Most of our clients keep entrusting us with their roadmap for years afterwards.
ÉTUDE DE CAS : LB Athletic
Custom coaching platform and CRM automation
[01] The challenge
LB Athletic was running its coaching and training programme business on a patchwork of tools: spreadsheets for tracking, WhatsApp for client communication, manual payments and no consolidated view of active clients. Admin time was spiralling, follow-ups were being missed and growth was capped by a daily operational load that had become unmanageable.
[02] Notre solution
We built a custom web platform on Next.js and Supabase: a coach workspace to manage programmes and clients, a client area with progress tracking, automated recurring Stripe payments, transactional email notifications through Resend and automatic CRM synchronisation. Multi-role RBAC authentication, an analytics dashboard and follow-up webhooks wired directly into the team's daily workflow.
[03] The result
More than 10 hours of admin work eliminated every week, the prospect-to-paying-client conversion rate doubled and the client experience fully modernised. The platform has run in production without incident and scales with the business.
OUR STACK
Outils & technologies
Next.js 15
React App Router framework for fast, server-rendered applications.
Strict TypeScript
Strict static typing to cut down bugs and keep maintenance predictable.
Supabase
Managed PostgreSQL, Auth and Storage, native Row Level Security, scalable.
Tailwind CSS
Utility-first framework for consistent, high-performance interfaces.
Stripe and Resend
PSD2-ready payments and transactional email, both industry standards.
Sentry monitoring
Real-time error detection and alerting with full stack traces.
Vercel and GitHub Actions
Edge hosting and CI/CD with per-branch preview deployments.
Playwright E2E
Automated end-to-end tests across the critical user journeys.
TESTIMONIALS
What our clients say
“L'application a permis d'automatiser la majorité de nos process internes. Ils ont su comprendre nos enjeux et proposer les bonnes solutions.”
Nicolas B.
Dirigeant PME
“Un MVP livré très rapidement qui nous a permis de convaincre nos investisseurs. Code propre, bien documenté, facile à faire évoluer.”
Olivier K.
CTO startup
“L'app mobile a changé mon quotidien. Mes clients réservent en quelques clics et je gère tout depuis mon téléphone.”
Inès A.
Coach sportif
FAQ
Frequently asked questions
Pricing follows the functional scope closely: a tightly scoped MVP, a full B2B SaaS product and a complex operational platform involve completely different workloads. After the initial written scoping round, which costs you nothing, we send a detailed quote within 48 hours covering features, integrations, design and maintenance. Any generic price tag would misrepresent what you actually need.
Expect two to three months for a simple MVP, three to five months for a B2B SaaS with payments and permissions, four to six months for a complex platform with multiple integrations. We always break the project into two-week sprints so value ships continuously and the scope can be adjusted along the way.
No-code is excellent for prototyping and validating an idea quickly. It becomes limiting as soon as you have complex business rules, significant user volume, strict performance or security requirements, or a need for deep integrations. Custom development pays off the moment your application moves beyond the proof-of-concept stage.
You own 100% of the delivered code. The GitHub repository is transferred to you and every Supabase, Vercel and Stripe account stays in your name. No agency lock-in: if you ever switch providers, the code is documented, typed and ready for any competent technical team to take over.
Yes. We architect for load from the outset: Postgres indexing, strategic caching, Vercel edge functions, paginated APIs, background jobs for heavy work. Supabase scales automatically and Vercel absorbs traffic spikes. No rewrite needed when you go from 100 to 10,000 users.
Secure authentication with bcrypt hashing and JWT sessions, Row Level Security on PostgreSQL, TLS encryption, audit logs and granular RBAC permissions. GDPR built in: user data export and deletion, cookie consent, European hosting on Supabase in Frankfurt. A security audit runs before every production release.
Support is included for three months after go-live to fix any remaining issues and stabilise the application. After that we offer monthly maintenance agreements or on-demand enhancement sprints. Most of our clients keep entrusting us with their product roadmap for several years.
Yes, and it is one of the strongest arguments for building custom. We integrate Stripe, HubSpot, Salesforce, Pipedrive, Slack, Zapier, Make, external REST or GraphQL APIs, and inbound and outbound webhooks. For LB Athletic we automated the entire CRM by connecting their platform to the tools they already used.
Supabase is built on PostgreSQL, the most mature and flexible database engine around: standard SQL, proper relations, triggers and native Row Level Security. Firebase is NoSQL, which constrains business modelling. We build on Supabase for clients, and our own infrastructure runs on self-hosted Postgres on a private server in Europe: the same engine without the platform. Depending on the project we will tell you which one is justified, and a fully custom backend only makes sense once your needs outgrow what both of these cover.
Frontend on Vercel (global CDN, edge functions, automatic deployments on push). Supabase database hosted in Frankfurt, Germany, and GDPR compliant. Encrypted file storage on Supabase Storage. Automatic SSL with Let's Encrypt certificates. You can also self-host Supabase if you have specific data sovereignty requirements.
Start by listing your target users, their main tasks, your critical business rules and your commercial constraints. We then run one written scoping round with you, at no cost, to turn that vision into a prioritised backlog. A well-scoped MVP delivered in three months beats an ambitious project that never ships.
Send us your project through the form. Everything runs in writing, so no calls or meetings to schedule. We reply within 24 business hours with a first set of questions, then a written scoping round, then a costed proposal within seven days. Development can usually start within two to four weeks depending on our schedule.
FURTHER READING
Articles on this topic

Web Development
Next.js 15 App Router for e-commerce: production lessons from 2026
Twelve months of running Next.js 15 App Router in e-commerce production: what works, what breaks, and the migration patterns that survived contact with reality.

Digital Marketing
B2B lead generation in 2026: custom funnel + AWS vs HubSpot or Salesforce (what works for sub-50 teams)
Why most sub-50 person teams don't need HubSpot or Salesforce in 2026: when a custom Next.js + AWS SES + Postgres funnel converts better at 10% of the cost.

Web Development
Next.js vs WordPress in 2026: which one for your web project?
Next.js or WordPress? This technical and strategic comparison helps you pick the right technology for your web project based on your goals, your budget, and your performance requirements.
Complementary services
Discover our other areas of expertise to maximize your results
Custom Software
Custom business software development. ERP, CRM, automations and internal tools for companies whose processes no off-the-shelf SaaS covers.
Marketing Website
Professional Next.js websites delivered in 2 weeks. Lighthouse audit delivered with the site, the code is yours, on-page SEO built in.
Digital strategy
A clear roadmap to reach your business objectives through digital channels.
Ready to build your custom web application?
Development agency based in France, working remotely with clients worldwide. Free written scoping, proposal within seven days, first sprint within four weeks.