MARKETING & COMMUNICATIONS
SEO Services
SEO agency: technical audits, content, link building. Measured organic traffic and demonstrated ROI for SMBs and e-commerce brands.
+180%
average organic traffic over 12 months
30+
SEO audits delivered
<2.5s
target LCP after optimisation
18
client reviews rated 5/5
You are sitting on page 3 of Google. Competitors capture the traffic while you pay for ads to compensate. Organic search is still the most profitable channel over a 12 month horizon, provided you run it with a real method. Go To Agency delivers technical, data-driven SEO without the empty formulas. We audit your site, identify the queries with genuine commercial intent, fix the technical blockers (Core Web Vitals, indexation, schema.org), produce content that actually ranks, and build a clean backlink profile. We are based in Dijon, France and work remotely with SMBs, service businesses and e-commerce brands across Europe and North America. No magic promises: every action is measured in Search Console and GA4, and you receive a clear monthly report in writing. The goal is simple, moving your site from invisible brochure to predictable acquisition channel.
What we deliver
Concrete, quality deliverables
Full technical SEO audit
Core Web Vitals analysis (LCP, INP, CLS), Screaming Frog crawl, HTML structure, canonical tags, sitemap, robots.txt, Search Console indexation. Delivered as a prioritised report: quick wins, medium term optimisations, and a rebuild recommendation where the foundations cannot be saved.
Strategic keyword research
Query mapping by intent (informational, commercial, transactional). Volume, difficulty, long tail. Competitive analysis in Ahrefs and Semrush. Prioritisation based on the markets you actually sell to and on your realistic content production capacity.
On-page optimisation
Rewritten title tags and meta descriptions, heading structure, URL optimisation, internal linking, contextual anchors, image alt text, and existing content reworked to target the right queries without keyword stuffing.
SEO content production
Pillar pages, long tail blog articles, e-commerce product copy, and location landing pages. Content built for EEAT: experience, expertise, authoritativeness, trustworthiness. Optimised for AI Overviews and conversational search.
Link building strategy
Acquisition of DA 30+ backlinks through guest posting, digital PR and industry partnerships. Audit of your existing link profile, disavow where needed, and a gradual, natural ramp up that avoids algorithmic penalties.
schema.org structured data
JSON-LD implementation: LocalBusiness, Service, Product, FAQ, Article, BreadcrumbList, Review. Validated with the Rich Results Test. Improves rich snippets in the SERP, click through rate, and how well LLMs such as ChatGPT, Perplexity and Gemini understand your pages.
Monthly performance report
A custom Looker Studio dashboard: rankings, organic traffic, conversions, top pages, top queries, backlink growth. Written commentary on what was done this month and what comes next. No generic PDF template.
Handover and enablement
A written enablement pack for your team covering Search Console, GA4 and how to read SEO KPIs, plus documented processes. You keep ownership of every account, the code and the content. No technical dependency on the agency.
WHAT IS INCLUDED
Included in the service
OUR PROCESS
Our process
A proven methodology, documented at every step
Initial audit and benchmark
We start with an exhaustive technical audit: crawl, Core Web Vitals, indexation, link profile, existing content. Analysis of three to five direct competitors on your target queries. We identify strengths, traffic leaks and quick win opportunities. Delivered within 10 business days with prioritised scoring.
Strategy and keyword research
Complete query mapping: volume, difficulty, intent, seasonality. Segmentation by funnel stage (TOFU, MOFU, BOFU). Where local visibility matters, we cover geo-targeted queries and local SEO signals. A six month editorial plan is sent to you for written approval, along with target KPIs and the measurement calendar.
Technical optimisation
We fix the critical issues: front-end performance, lazy loading, WebP and AVIF image compression, CSS and JS minification, caching, CDN. Site architecture rebuilt where needed. schema.org implementation. HTTPS migration. Mobile-first audit. Everything is versioned in Git and deployed to Vercel or your existing infrastructure.
Content production
Pillar pages, long tail articles, FAQs and glossaries. Every piece gets a detailed brief: keywords, heading structure, target length, intent, internal links, FAQ schema. Editorial review before publication. Optimised for AI Overviews and voice search. Published against the approved calendar.
Link building and authority
We build the link profile gradually: guest posting on topically relevant publications, digital PR, industry partnerships, NAP citations, quality directories. Regular profile audits with disavow when toxic links appear. The objective is steady domain authority growth with no artificial signal.
Measurement and continuous optimisation
Weekly rank tracking on your target queries. Monthly analysis in Search Console, GA4 and Ahrefs. Strategy adjusted against real data. A/B tests on titles and metas to lift click through rate. A written monthly summary sets the next actions, and you approve them by email.
Free SEO audit of your site within 24 business hours
Technical, on-page and competitive audit. You get a PDF report and a prioritised 30/60/90 day action plan.
WHY GO TO AGENCY
Ce qui nous distingue
A fully technical approach
We come from web development. Core Web Vitals, schema.org, performance, server rendering, indexation: these are not checkboxes for us, they are daily work. We can code the fixes, not just recommend them. Your optimisations get implemented properly instead of being listed in a PDF.
Based in France, working remotely
Go To Agency is based in Dijon, France and works remotely with clients across Europe and North America. Everything runs asynchronously in writing, with answers within 24 business hours, so time zones never slow the project down. That includes local search work: Google Business Profile, citations and geo-targeted content for whatever market you sell into.
Total transparency
You own every account: Search Console, GA4, Ahrefs. The code, the content and the backlinks belong to you. Detailed monthly reports, no black box. No commitment beyond six months. We never charge royalties on results.
Results measured, not promised
We do not guarantee a number one ranking on unrealistic queries. We set concrete KPIs instead: rankings on target queries, qualified organic traffic, SEO conversion rate, leads generated. Every month we compare results against objectives and adjust.
ÉTUDE DE CAS : LB Athletic
LB Athletic: +210% organic traffic in 8 months
[01] The challenge
LB Athletic, a personal training studio in Dijon, France, ranked for none of its local queries. The site was slow (LCP 4.8s), had no schema.org markup and thin content on most pages. Search Console reported 60 percent of URLs as not indexed. Local competition was aggressive on head terms like personal trainer and gym in the area. There were no qualified backlinks and the link profile was close to non existent.
[02] Notre solution
Complete technical rebuild: migration to Next.js, LCP brought down to 1.9s, LocalBusiness and Service schema implemented. Eighteen pillar content pieces produced to target local long tail queries. Google Business Profile optimised with geotagged photos. Fourteen DA 35+ backlinks acquired through sports industry partnerships and regional digital PR. Internal linking rebuilt across the entire site.
[03] The result
Organic traffic multiplied by 3.1 in eight months. Position 1 on four target queries including the main personal trainer term. An average of 47 qualified leads per month from SEO, against 6 before. Positive ROI from month five.
OUR STACK
Outils & technologies
Google Search Console
The source of truth for indexation, queries, rankings and click through rate. Fast detection of technical errors and optimisation opportunities.
Ahrefs
Backlink analysis, keyword research, competitive audits, rank tracking. The reference tool for off-site SEO strategy.
Semrush
Long tail keyword research, SERP analysis, content opportunities, complementary technical audits. Used as a cross-check against Ahrefs.
Screaming Frog
The reference crawler for technical audits: redirects, tags, crawl depth, duplicate content, schema. Crawls up to 500k URLs.
Google Analytics 4
Measurement of organic traffic, conversions and user behaviour. Custom events to track the SEO KPIs that actually matter.
PageSpeed Insights
Core Web Vitals measurement (LCP, INP, CLS) in both field and lab data. Performance work validated against Google's official metrics.
Rich Results Test
Validation of schema.org JSON-LD structured data. Verifies eligibility for rich snippets and AI Overviews in the SERP.
Looker Studio
Custom real time SEO dashboards: traffic, rankings, conversions, backlinks. Clear client reporting with no manual screenshots.
TESTIMONIALS
What our clients say
“On est passé des profondeurs de Google à la première page sur nos mots-clés principaux. Le trafic organique a considérablement augmenté.”
Émilie R.
Directrice marketing
“En quelques mois on est apparu dans le top des résultats Google pour nos requêtes principales. Le retour sur investissement est remarquable.”
Antoine S.
Gérant cabinet conseil
“L'audit SEO a révélé des problèmes qu'on ne soupçonnait pas. Après correction, le trafic a bondi significativement.”
Céline W.
Responsable acquisition
FAQ
Frequently asked questions
Pricing depends on the number of target keywords, the volume of content to produce, the link building budget, how competitive your market is, and the starting condition of the site. A local service business, a national e-commerce store and a site in a highly contested niche represent completely different workloads. A one-off SEO audit is scoped the same way, based on the depth of analysis required. Everything is quoted individually. Send us your site and your objectives through the brief form and you get a written, itemised proposal within 48 hours.
The first signals usually show between month three and month six: better rankings on long tail queries, rising impressions in Search Console, new content getting indexed. Meaningful gains in organic traffic and conversions typically land between month six and month twelve. SEO is a long term channel. If you need immediate results, we recommend pairing it with paid search on Google Ads. The pace depends on domain age, competition and the budget allocated.
No. No serious SEO agency guarantees a specific position on Google, because the algorithm is dynamic and depends on hundreds of factors outside our control. What we do deliver: a rigorous method, a complete audit, technical optimisations actually implemented, quality content, clean link building and transparent reporting. Agencies that promise the top spot are either selling hot air or using black hat techniques that end in a penalty. We set realistic, measurable KPIs with you instead.
SEO means optimising your site to appear in Google's organic results without paying Google directly. Paid search (Google Ads) means buying ad placements above those results. SEO costs more up front but becomes profitable over time. Paid search delivers immediate results but stops the moment the budget stops. The two are complementary: paid search to generate traffic quickly, SEO to build a durable asset over 12 to 36 months.
We combine four criteria: monthly search volume, SEO difficulty (competitor domain rating), commercial intent with transactional queries prioritised, and alignment with what you actually sell. We source with Ahrefs and Semrush, then validate in Search Console to find the queries where you already sit on page two or three. Where local demand matters, we prioritise geo-targeted queries with high intent. Long tail queries often account for 60 to 70 percent of the final organic traffic.
Not on autopilot. Our content is written by humans, sometimes assisted by AI for structuring or research. Google penalises unreviewed fully automated content, and AI Overviews reward EEAT signals: experience, expertise, authoritativeness, trustworthiness. We produce pieces of 1,500 to 3,000 words that are sourced, structured and carry an editorial angle. For e-commerce catalogues or very large sites we can use AI to assist production, always with human review and manual optimisation.
Quality over quantity. Our sources: guest posting on topically relevant DA 30+ publications, digital PR, industry and partner relationships, NAP citations on qualified directories, and relevant link exchanges. We exclude PBNs, link farms and any artificial scheme. The pace is deliberately gradual, two to four quality backlinks per month. We audit the profile regularly and disavow toxic links through Search Console when needed.
We measure at four levels: rankings on target keywords (Ahrefs, Search Console), qualified organic traffic (GA4), conversion rate by organic landing page (forms, quote requests, purchases), and the value of the leads or revenue generated. For e-commerce, ROI is calculated directly as revenue against SEO cost. For a services business, we track leads and estimate average customer value. Everything is consolidated in a Looker Studio dashboard you can access in real time.
A senior freelancer can be enough for a simple site with a focused strategy. An agency like Go To Agency brings more range: developer, writer, SEO consultant and designer working together. On technical topics such as Core Web Vitals, migrations and schema.org, having developers in house changes the outcome. Our strength is implementing the recommendations directly rather than only writing them. We stay deliberately small, with no sales layer between you and the consultant running your project.
Yes, and it is one of our strongest areas. We optimise your Google Business Profile, build geo-targeted landing pages for each city or service area you cover, manage NAP citations, and work on review acquisition. We support trades, professional services, restaurants and retail businesses. Local SEO needs a different playbook: focus on service plus city queries, LocalBusiness schema, geotagged photos, and proactive management of Google reviews.
Yes, but it is changing. Google's AI Overviews and LLMs such as ChatGPT, Perplexity and Gemini rely heavily on indexed content. Sites with authority, clean schema.org and genuine EEAT content get cited as sources. We adapt accordingly: strong semantic structure, FAQ schema, content that answers precise questions, citations and hard numbers. SEO is turning into GEO, generative engine optimisation. The technical foundations stay the same, the editorial angle shifts. We document that transition for our clients.
Step one: send us a written brief through the form with your business, your objectives and your current situation. We review your site, your Search Console data if you can share access, and your main competitors, then reply within 24 business hours. Step two: you receive a costed proposal covering audit, strategy and ongoing work. If you approve it, we start with the full audit and deliver it within 10 business days. Everything runs by email and in writing, so nothing depends on matching calendars. Go To Agency is based in Dijon, France and works remotely with clients internationally.
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Get a written SEO diagnosis of your site
Send your URL and objectives. A senior SEO consultant replies in writing within 24 business hours, with concrete recommendations and a quote within 48 hours.